Saturday, January 19, 2008

Senseless FM

What do FM channels use to play songs throughout the night, when there is no RJ? I guess they have something like Winamp with a play list of over thousand songs, with the "shuffle" toggled. That's because, this automated song player springs up songs which are completely out of sync with the time at which they are played.

Today morning at 5:45 AM, I tuned into Red FM, a popular FM channel in Mumbai. It was the automated song player that was in charge, as no jockey was heard blabbering for the next 15 mins. And at exactly 6:00 AM, the automated song player started playing- "Dekho, d, yeh shaam badi diwani", from the movie Om Shanti Om. Come on, the first song of a morning show, shouldn't be from an opposite end of the day. As it is, in the morning, people would prefer light music as they are just readying up for the day or just setting out for the day's chores. And here, the station plays a disco-like song that too describing the atmosphere in a party at evening. God bless the radio channel's wisdom.

This is where I prefer Akashvani (All India Radio). They are in-sync with the time of the day. Their first programme is generally devotional songs, before they switch on to old melodious songs and then move on to the contemporary songs, which have a lot of beats. I do not know, if private radio channels take feedback and act upon them, but if they do, they will find a fairly large audience that would like this kind of start for the day. Even contemporary songs with slow music and low beats would be preferred over disco as the first song of the day. Till then, enjoy evening disco at morning 6:00 AM !!
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