Friday, October 15, 2010

Maddened by doughnuts

Yesterday, we were at Mad Over Donuts, a doughnuts parlour, that has opened at Hiranandani in Powai. They serve lots of varieties of doughnuts, including ones which are almost unheard of!! You can say, what Cafe Coffee Day is for coffee, Mad Over Donuts is for doughnuts.

I had never been there, and had previously eaten only what can be termed as an apology of doughnuts. Hence, I agreed to go there, but to have doughnuts, more as a dessert, rather than as a primary food, for the evening.

The place is nice, and like the usual coffee parlours, the ambiance is definitely targeted towards the youth. They have a huge variety of doughnuts, ranging from chocolate dipped to pineapple flavoured ones. And they have a few good offers. Like, buy nine doughnuts, get three free. And combo offers for less, etc.  But, ever since reading Predictably Irrational, I feel these offers are not genuine ones, but decoys to induce us to buy more. And, there is a problem. All their doughnuts are excessively sweet. I ordered a dark-chocolate doughnut. Now, my near and dear ones would know about my weakness for dark chocolate. I like it, because it has that bitter tinge to it, which leaves me craving for more. It has more of cocoa and less of processed milk. And I like to believe all those studies that say dark chocolate is good for health. But, alas!! This dark-chocolate filled doughnut is sweeter than the regular milk chocolate. So much of sugar into it, that I didn't need to have sugar the next day!  Thankfully, I did not have any sugar test scheduled, else the doctor would have surely declared me diabetic.

Here we are, paying between Rs.40-45 for the doughnut, and yet we get the stereotypical sweet chocolate doughnuts. Why? Because Indians like their chocolates to be sweet. But then, they are charging a premium for those doughnuts and they need to break the stereotype. Hope M.O.D. realises this and improves its dark chocolate doughnut. I would definitely go there once again, if they make that correction.
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  1. Your post was definitely in good taste! But unfortunately I don't like sweets that much. I can manage them but doughnuts is a bit too much for me. I'd rather have dark chocolate and that reminds me, we both love dark chocolates!

    Joy always,

  2. @Susan,
    Nice to know that you to like dark chocolates!! Anyways, I could have tolerated the sweet doughnut, had they not mentioned that it was the dark chocolate flavour. The doughnut should have had a slightly bitter taste, or atleast should have been bland.