Nothing Indian about Airtel's new tune

 

What has happened to A. R. Rahman?His 2010 CWG theme song was trashed by everyone, right from officials to the general public. Even in Robot, they say Rahman was not at his best. And now, it is this Airtel tune. The company earns most of its revenue from India. And yet, it is hard to find anything Indian in this tune!! The lyrics appear from a foreign language.  Now, it is not clear to me, whether they are lyrics or only blabber used to fill up the space. They say India has hundreds of languages (only 17 are scheduled, rest aren't) and each language has thousands of dialects. It would be great to know, what language/dialect do these lyrics belong to. The older Airtel theme song too was shot abroad, but was completely instrumental. An Indian customer would find it hard to connect to this tune. Come on, we have so many instruments and lyricists within India, that can create a tune that would sound more Indian. Then, why rely on such techno stuff? This is beyond my understanding!!